Airline Revenue Management

This curriculum is intended for individuals who seek to enhance their understanding of the airline revenue management methods (RM). Thus, it is designed for new hires in Research Management (RM), managers who want to broaden their knowledge in RM, and other airline managers seeking insights to the airline revenue management techniques. In addition, individuals and new graduates who seek a career in airline revenue management will find this course helpful.

Introduction

An Overview of Airline Industry
Airline Deregulation
An online Travel Agency (OTA)
Airline Travel Demand
Constrained and Unconstrained Demand

Demand Analysis

Demand Forecasting
Elasticity Analysis
Forecast Accuracy and Forecast Error
Forecasting Software

Pricing Practices

Markup Pricing
Predatory pricing
Ancillary Revenue
Price Discrimination

Terminologies

Booking Classes
Booking Limit and Protection Level
Spill and Spoilage Management
No Show

Revenue Management Methods

Market Segment Pricing
Expected Marginal Seat Revenue (EMSR)